My role here
I was project lead, art director, and project manager. I worked with a small team of creatives, including content strategists, graphic designers, social media managers, and digital marketing strategists.
Our client came to us asking for help remodeling his main business website. After meeting with him and learning about his goals and needs, we created the following project list:
information architecture and a new website launch.
Product and marketing strategies.
Onboarding strategies and educational content
Digital marketing and social media management.
Rich media content and SEO
Local doctor's office helping patients to find relief from TMJ disorders.
TMJ Center Services
Most of the time the solution is to just start over and brind something new. The client's website was built on HTML and it was not really up to standard with present practices. We organized our team to work sequentially, starting with strategy, design, content, development, and then social media and digital marketing resources.
For this project we took the company's old website and turned it into a modern business tool, allowing potential customers to schedule appointments, learn more about TMJ's services, and even leave website reviews that were automatically connected to Google. We also added educational content throughout the website, allowing users to think of our new site as a source of knowledge, and not just the usual things. We also highlighted the personnel through beautiful professional imagery, and a new appointment tool that gave access to available open spots in the office calendar.