My role here
Full-Time Creative Director: I served as a dedicated Creative Director, overseeing creative strategy, team project execution, and the development of new marketing campaigns.
Strategic Leader: Weekly meetings with c-level executives involved presenting progress reports, reviewing project pipeline status, addressing challenges, and shaping strategies.
Long-Term Collaborator: I had the privilege of working with my talented team for over six years.
Seamless Integration: Our initial challenge as Costco partners was seamlessly integrating our mortgage pricing platform into the Costco website.
Streamlined User Experience: We aimed to provide a minimalist UI with intuitive navigation and lightning-fast access to live rate results.
Performance Goals: Our objectives included reducing page bounce rates, boosting organic traffic, and optimizing conversion rates.
Mortgage platform for Costco members buying or refinancing real estate.
Costco Mortgage Program
Enhanced User Experience: We tackled onboarding, drop-off, and conversion rate challenges through extensive user testing, split tests, and data-driven implementations.
Polished UI: This led to the creation of a user-friendly UI that delivered results with minimal user input, reducing friction points.
Confidential Approach: While we can't reveal every detail, our strategy involved a unique and effective approach.
Successful Outcome: The result was a robust platform with millions of unique visitors.
Significant Revenue: During my tenure as Senior Creative Director, we achieved $450,000,000 in lending revenue.
High Trust Rating: We proudly achieved a 95% Trustpilot rating from nearly 10,000 reviews.
Innovation and Strategy: Our journey to success involved innovative approaches in branding, marketing, advertising, and web development.