My role here
Full-Time Creative Director: I served as a dedicated Creative Director, overseeing creative strategy, team project execution, and the development of new marketing campaigns.
Strategic Leader: Weekly meetings with c-level executives involved presenting progress reports, reviewing project pipeline status, addressing challenges, and shaping strategies.
Long-Term Collaborator: I had the privilege of working with my talented team for over six years.
Our challenge
Seamless Integration: Our initial challenge as Costco partners was seamlessly integrating our mortgage pricing platform into the Costco website.
Streamlined User Experience: We aimed to provide a minimalist UI with intuitive navigation and lightning-fast access to live rate results.
Performance Goals: Our objectives included reducing page bounce rates, boosting organic traffic, and optimizing conversion rates.
Mortgage platform for Costco members buying or refinancing real estate.
Costco Mortgage Program
The solution
Enhanced User Experience: We tackled onboarding, drop-off, and conversion rate challenges through extensive user testing, split tests, and data-driven implementations.
Polished UI: This led to the creation of a user-friendly UI that delivered results with minimal user input, reducing friction points.
Confidential Approach: While we can't reveal every detail, our strategy involved a unique and effective approach.
Final outcome
Successful Outcome: The result was a robust platform with millions of unique visitors.
Significant Revenue: During my tenure as Senior Creative Director, we achieved $450,000,000 in lending revenue.
High Trust Rating: We proudly achieved a 95% Trustpilot rating from nearly 10,000 reviews.
Innovation and Strategy: Our journey to success involved innovative approaches in branding, marketing, advertising, and web development.
