My role here
This initiative was started by a co-worker friend and myself. We helped to expand our creative department, eventually realizing we could offer our services to external clients. My role here changed through time, starting from a creative strategy role and then developing up to creative director for 4 simultaneous large clients. I helped to build our own creative agency, guiding creative strategy, and also getting my hands dirty with a lot of the work that we created there. I helped to optimize product offerings, created marketing strategies, built websites, launched new products, as well as their marketing campaigns.
Our challenge
Our goal was to launch a web platform to help small business owners, create products and service offerings, establish policies and procedures, having agility to fulfill client projects, and of course start selling the following:
Providing brand strategy and creative work
Outsourcing to remote creative teams
Establishing a process to
Manage projects for different clients effectively
Delivering measurable and repetitive results
Web based tech services, including strategy, marketing and design.
ATS Business Solutions
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The solution
We were an online creative agency during the golden days when WordPress templates would make people think high-end custom web-design. Our product offerings were all related to:
helping businesses to sell products and services online
establishing and launching product strategies
Improving or building websites
launching digital marketing campaigns
Providing professional photography, video work locally.
Final outcome
ATS was a business initiative launched to become a one-stop-shop for small business owners. Our company owner at the time also owned an IT company where he invested millions of dollars to turn into an internet service provider. Once our products were fine tuned we were all merged into a hybrid company providing not just residential internet services, but also business solutions like high-bandwidth internet, IT services, web design, marketing solutions, product strategy, and digital marketing.
