Product and Web Strategy | Culligan Water

One of the quickest ways to impact sales is to improve a company's product strategy. This is how my team did it.

We first organized our customers goals and purpose. We established a vision, and a timeframe. We then identified our audience and how to best serve them. Once that was organized we talked about our selling products, what made them unique and how we could help our audience solve problems thanks to them. Once that was identified we just organized our website into a problem/solution format, always having call-to-action button nearby. We of course also created marketing campaigns and templates for video ads. Presently, this project is still in construction.